The Outfit hired me to create a series of commercials for Andrex Washlets. They wanted films that felt like real documentaries.
I wrote many of the scripts from the initial brief. We cut the spots just like I would a documentary. We interviewed genuine members of the public, not actors and didn't tell them what to say. We actually cherished the funny or negative comments as they created the comedy.
The first campaign was 1 x 1', 5 x 30" (+ 6 longer webi-sodes) on Channel 4. Andrex loved them and commissioned us to more the next year in a bigger slot - ITV primetime show Splash. This was 4 x 30" (+ longer webisodes)
See more commercials on The Outfit's Vimeo page:
https://vimeo.com/search?q=outfit+andrex
http://www.theoutfituk.com/?p=1518
Also featured by Charlie Brooker in Screenwipe as 'shitverts'. Fair enough. They were about bumwipes.